Jack Daniel's - Rodeo sponsorship TVC | Arnold Worldwide

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As part of the brand's advertising, Jack Daniel's has also focused on developing ads that demonstrate the brand alignment with key sponsorship agreements. In this case its Jack Daniel's close sponsorship of Rodeo, a sport epitomising some of the core brand attributes that Brown Forman have discussed as being at the centre of the brand: masculinity and independence. It's also no coincidence that there's a liberal dash of the gunfighter, Wild West myth thrown into the bargain for good measure.

Category: Entertainment
Uploaded: September 5th, 2008 @ 4:31 am
Author: MarketingMagazine

Length: 00:32
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Views: 116

Tags: ad advertising alignment arnold brand branding commercials daniel's his jack rodeo tv way worldwide

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